Resources Library by ANA

The buying process in large scale distribution (French)

There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...

Catalogue: ESOMAR Congress 1988

Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss

September 1, 1988

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...

Catalogue: ESOMAR Congress 1988

Authors: Daniel Bachelet, Joseph Lion

September 1, 1988

The effects of simulated price change on consumers in a retail environment (German)

The following paper deals with the psychological price research and shows a strategy to increase the effectiveness of price creation under consideration of psychological rules. By varying the price of a certain trial product the effects on behavior...

Catalogue: ESOMAR Congress 1988

Author: Siegfried Högl

Company: GfK

September 1, 1988

The effects of simulated price change on consumers in a retail environment

The following paper deals with the psychological price research and shows a strategy to increase the effectiveness of price creation under consideration of psychological rules. By varying the price of a certain trial product the effects on behavior...

Catalogue: ESOMAR Congress 1988

Author: Siegfried Högl

Company: GfK

September 1, 1988

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French)

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...

Catalogue: ESOMAR Congress 1988

Authors: Daniel Bachelet, Joseph Lion

September 1, 1988

Strategic implications of product and country images

As international trade grows and consumer are faced with an increasing proliferation of foreign brands in their domestic markets, they increasingly use country of origin cues as an aid in evaluating products. At the same time, producers needing to...

Catalogue: ESOMAR Congress 1988

Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop

September 1, 1988

Analysing family purchasing for better media planning

Many consumer decisions are based on evaluation processes within families with many persons involved. Up to today, this multi-person character of most decisions concerning durables has not been taken into consideration adequately. In addition to that...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Franz Böcker, Walter Hubel

Company: GfK

October 26, 1987

TESI

The paper is intended to explain the basic principles of TESI and to illustrate its scope of application and information. It will also be shown how test market simulation can be used to analyse existing markets, uncover the competitive relations...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Bernd Erichson

October 26, 1987

Conjoint analysis of consumer preferences toward purchasing competing services

A general model of consumer brand awareness, preference, and choice is presented in the first part of the paper. The model is applied to learn the destinations competing with Tirol, Austria, for 1988 winter holiday visitors. Open-ended unaided...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Hans Mühlbacher, Arch G. Woodside

October 26, 1987